The First TV Ad… and a Timeless Lesson

In 1941, just a few years before our grandfather opened our firm’s doors, Bulova aired the very first television commercial in U.S. history.

It was just 10 seconds long.

It cost $9.

(Roughly $195 today.)

There was no celebrity. No fancy production. Just a simple image and a voiceover:

“America runs on Bulova time.”

The salesman was thrilled.

“Be the first!” he said.

The consultant, though, asked the smarter question:

“How many watches will it sell?”

This moment stuck with us — not because it was flashy, but because it shaped how we think:

What’s the ROI?
Be bold, yes. But measure what matters.

At NuaVista, we help small businesses and startups think the same way — with bold vision, but StreetSmart discipline.

Whether you’re raising capital, launching a product, or just trying to keep your numbers from running away from you — we help you focus on what drives results.